The Rebirth of Analogue in the Age of AI

We live in a world where critical thinking is endangered.

Analogue sharpens how we think. When our kids play sports in real life, they learn resilience and how to cope with failure, rather than being constantly rewarded when playing online. The limitations of the analog world force us to build perseverance and commitment. Drawing and writing is proven to make better problem solvers.

All Analogue things, like a Polaroid picture, are tools for critical thinking. Join the session to represent the resistance, to fight the brain rot, the doomscrolling and the algorithm and to inspire people to protect their imperfect, human, brains at any cost.

• In the AI era, could analog constraints become our greatest creative advantage in a growing sea of sameness?
• What if the most powerful brand positioning isn’t what your product can do, but what it cannot?
• Are we building brands optimized for algorithms, or for humans?