Trading in the Currency of Trust in Consumer Healthcare

Consumers today are overwhelmed by a flood of health information – and misinformation. Faced with near‑identical choices to manage areas like pain relief, cough and cold, digestive health, and supplementation, decision‑making too often creates confusion instead of confidence. In this environment, trust becomes a differentiator and value driver.

Join Bayer Consumer Health CMO Sam Avivi as she shares how Bayer builds and scales trust across iconic global brands including Aspirin, Claritin and Bepanthen.

Discover the Trusted Brands for Life framework – a practical operating system that starts with real consumer needs, sharpens brand strategy and turns trust-driven creativity into measurable commercial growth.

• What is the business value of consumer trust in brands and what are the key drivers of trust?
• How can brand trust be systematically embedded into businesses and scaled across markets?
• What learnings and practices from the consumer health industry, where trust is particularly impactful, can be applied to brands in other markets?