Winning the AI Discovery Era: Marketing To Minds and Machines

AI is changing how audiences decide. For decades, marketing followed a predictable model: build awareness, drive traffic, convert demand. But in an AI‑mediated world, discovery is no longer linear – it’s a compressed decision moment shaped by what systems can find, summarise and recommend.

In this session, our panel of industry experts will unpack what this shift means for how businesses compete – and how growth is won.

• How is AI reshaping the way people discover, evaluate, and choose?
• Why is visibility alone no longer enough—and what does it take to be included in the moments that actually influence choice?
• How should companies adapt—from marketing to brand to go-to-market and customer experience—to drive growth in an AI-first world?