WORKSHOP: Creating Amazing Ideas with a NOT So Amazing Budget

Limitations frequently force us to consider smart unconventional solutions, in life and in brand communications.

A tight budget could actually become a blessing in disguise – resulting in original creative ideas based on an exceptional disruption, or a deep human relevance, rather than an exceptional production value or a deep financial investment.

Join this session to examine how such ideas are formulated in our mind. It will show what makes them tick. And click.

You’ll explore recurring creative thinking patterns which are embedded in them. And you’ll translate these patterns into practical thinking tools you can easily apply to reach small smart ideas, which will make a big splash, even without a lot of cash. The perfect combo!

• How can you design effective inventive thinking which generates original branded experiences that drive organic engagement?
• What creative thinking is more potent at communicating a specific human drama, which gains a lot of attention and appreciation without a lot of investment?
• How can you operate your mind in ways which are more likely to produce ideas that lead to digital storysharing rather than just classical storytelling?