WORKSHOP: Retire the Brainstorm To Be More Creative

For 80 years, the industry has worshipped Alex Osborn’s “no criticism” brainstorming rules. We were wrong. Research from UC Berkeley reveals that polite consensus kills creativity, while structured conflict liberates it.

This interactive workshop dismantles the outdated brainstorm and replaces it with some of the design sprint tools adapted to advertising reality, aka creative sprints. Led by Creative Director and Professor Victor Britto, you will learn the “crazy 8s” sketching technique, the science of divergent/convergent thinking and why working alone together beats shouting in a room.

Stop guessing. Start sprinting.

A practical guide to replacing chaos with a system that makes world-class ideas inevitable.

• Where does traditional brainstorming often fail to produce original results, and what science says how to improve it?
• How can we ensure a truly inclusive creative environment where every voice has equal influence?
• How can the diverge and converge logic of the Design Sprint be practically applied to daily advertising life?