2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Loren Cook, Liza Kazyuk, Adam Horne
WORKSHOP: The Kill List – Ten Assassins. Ten Escapes.
Thursday 25 June, 12:00–12:45
Overview
Speakers
Description:
Your best idea has a target on its back. “Too Risky.” “Too Weird.” “Off-Brand.” “Wrong People.”
These aren’t just opinions – they’re assassins. And they kill great work with predictable, infuriating precision.
The Kill List names all 10. Then it arms you against them. Join this high-energy workshop bringing awarded creatives on stage not to celebrate what won – but to confess what nearly didn’t.
Hear about the raw survival stories that become your diagnostic toolkit. You’ll identify which assassins are hunting your current best work, brainstorm escape tactics with fellow creatives and leave with a visual framework mapping 10 killers and 10 countermoves you can deploy immediately.
Get more hands on. Be more dangerous.
Questions this session will answer:
- Why does your best work keep getting watered down, delayed, or killed entirely?
- How do you turn pattern recognition into a survival skill?
- What would you do differently on Monday if you knew your assassin's name?
Content Stream
The Creativity Toolbox
The craft, processes and techniques to help you achieve creative excellence.
Adam Horne
Aizle
Founder
Loren Cook
Publicis London
Executive Creative Director
Liza Kazyuk
UX Architect and Creative Strategist
Tags
- The Creativity Toolbox
- Interactive