2026 Programme

Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.

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WPP

WPP's 2026 Seminar

Wednesday 24 June, 10:00–10:30

Duration: 30 mins
Location: Lumière Theatre, The Palais

Description:

Cindy Rose took the helm of WPP at one of the most consequential moments in the company's history. A tech industry leader who spent nearly a decade at Microsoft before stepping into one of advertising's biggest jobs, she arrived with a mandate to transform and a plan to match. Her Elevate28 strategy is repositioning WPP as a single, unified company built around creativity, technology and AI-powered marketing, moving decisively beyond the traditional holdco model.

Editor's note

The Insights & Trends content stream at Cannes Lions is co-curated with Contagious.

Content Stream

Insights & Trends

The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

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Speaking

  • Cindy Rose

    WPP

    CEO

Tags

Content streams
  • Insights & Trends
Type of experience
  • Festival Talks
Accessibility
  • American Sign Language (ASL) provided
  • Live Captioning in 60 languages