Your Agent will See You Now: Who Buys When Humans Stop Browsing?

The internet is entering its next structural shift – from a world people navigate to one increasingly navigated by AI agents on their behalf.

Tim Frank explores what happens as AI moves from assisting to acting– planning, deciding and transacting for users – and why this breaks long-held assumptions about discovery, visibility and how brands show up. He outlines the phases of the emerging AI economy and what leaders must prioritise now, from agent-ready infrastructure to trustworthy, grounded information.

Joined by Linda Boff, President of Forbes CMO Network and former GE CMO, Tim brings the conversation into focus for marketing leaders. Together, they examine how brands stay visible and relevant when agents sit between companies and customers, and why creativity, data and trust become even more critical in an AI-mediated world.

• How should B2B marketers adapt their brand and demand strategies when AI agents, not humans, mediate buying decisions?
• What does ‘agent-ready’ infrastructure mean for marketing teams, and what should CMOs prioritise now?
• How can B2B brands build trust and maintain visibility in an AI-driven buyer journey?