Alex Jaffray is the Founder of Start-Rec, one of the leading French agencies specialising in sound branding.

He is also a composer, producer and musical contributor on French breakfast TV news show Télématin (France 2), a role he has held for over 25 years, regularly bringing together creativity and sound strategy. Over the course of his career, he has interviewed legendary composers such as Ennio Morricone, Hans Zimmer and Danny Elfman, delivered two TEDx talks, and led masterclasses on how music can strengthen brand impact and transform the way audiences perceive advertising campaigns.