Amanda Lobato is CMO Brazil at Opella, the No 3 biggest global player in over-the-counter (OTC) medications and vitamins, leading marketing for a science-backed portfolio serving millions of Brazilian households, including Allegra (Global #1 allergy) and Dorflex (Brazil’s #1 OTC). She recently joined Opella to help shape the next phase of the company’s growth in one of its most strategic markets, continuing to drive a bold, consumer-first approach behind campaigns that have won awards at Effie and El Ojo. Prior to Opella, Amanda built a strong career in emerging markets at Reckitt, driving growth and category dominance across iconic brands including Vanish (world’s #1 fabric treater) and germ protection brands like Lysol and Harpic. Her work is anchored in the conviction that brands win when they meet people where life actually happens, combining behavioural insight, creative tension and cultural relevance to turn everyday self-care into a moment of trust.