Andrew Tindall is Chief Growth Officer, Advertising, at System1, championing a modern, practical take on marketing effectiveness that reconnects creative and media. He works with the world’s largest and most ambitious brands, agencies and media owners to turn evidence into growth.

Previously leading System1’s Global Partnerships and thought leadership, Andrew spearheaded global research collaborations with Effie, TikTok, the IPA and more, helping scale creative effectiveness learnings across the industry. With early brand management experience at Diageo and Bacardi Martini, he combines commercial expertise with evidence-based marketing.

A regular columnist for The Drum and a LinkedIn voice followed by more than 110,000 marketers, Andrew is known for making effectiveness accessible, entertaining and sharp, sharing clear and practical insights designed to make effectiveness achievable for all.