Asha Shivaji is redefining what it means to innovate in marketing effectiveness and ad tech. As a first-generation woman of color and former Google executive, she co-founded SeeMe Index in 2023 to help brands and agencies unlock growth with untapped audiences. Powered by AI, SeeMe is building the industry standard for identity measurement and provides data-driven insights, benchmarks, and certifications that connect representation to measurable business outcomes, from creative effectiveness to long-term brand loyalty.

A longtime marketer, Asha previously led marketing strategy at Google following brand leadership roles with Apple, Disney, Estée Lauder and Johnson & Johnson. Asha continues to consult for the UN’s Unstereotype Alliance and is a leading voice in ethical AI and inclusive marketing.