From Guesswork to Growth: Building Inclusive and Effective Creator Campaigns

Inclusive creator campaigns aren’t just the right thing to do – they drive business.

Inclusive brands grow 1.8× faster, and 77% of consumers prefer creator content over traditional advertising, yet creator campaigns often fall short, treating inclusion as a box to tick – or ignoring it altogether.

In this interactive session, leaders from e.l.f. Beauty and Mercedes-Benz USA join SeeMe Index and Open Influence to build a creator campaign that drives impact beyond followers and engagement live: selecting creators, analysing representation across more than 700 identity dimensions and unpacking the decisions that drive reach, relevance and results.

In an era of creator abundance, the brands that win are the ones that move beyond sameness and tap into what makes creators – and audiences – distinct.

• Why do most creator campaigns fail to resonate, and how do you fix it?
• What makes a creator campaign inclusive beyond surface-level demographics?
• How can creator identity become a brand’s competitive advantage?