Asma Humayun is a global storyteller, creative leader and award-winning filmmaker with nearly 20 years of experience crafting campaigns that connect, inspire and create change. As Global Creative Director and Senior Producer at Shiny Toy Guns, Pakistan’s only woman-led service-based production house in the advertising industry, she has led campaigns spanning brand work and social impact films, including Pakistan’s first-ever Cannes Lions Grand Prix for Good and a Glass: The Lion for Change.

Recognised as the top director in Asia Pacific by The One Club Global Creative Rankings and included in Campaign UK’s 40 Over 40, Asma draws on resilience, lived experience and navigating systemic barriers to create culturally resonant stories. Now based in the UK, she shows how embracing one’s outsider perspective can unlock creativity, leadership and human connection.