Beatriz Martínez is the Brand & PR Lead at KFC Spain, where she has spent over five years shaping one of the country’s most modern and culturally relevant brands. She has played a key role in driving major milestones, positioning KFC as the #3 brand in its category in Spain and establishing it as the leading brand on social media for five consecutive years.

She strongly believes in creativity as a powerful force to build meaningful brands and drive growth. With a keen instinct for bold ideas, Beatriz brings a deep understanding of the KFC tone and spirit, helping shape a distinctive brand identity that truly stands on its own.