Brent Smart is one of the world’s most accomplished marketing leaders, known for transforming large, complex brands through creative excellence. As CMO of Telstra, he led a creative renaissance that made Telstra a top 10 strongest brand in Australia and the fourth strongest telco brand globally, earning 120+ major creative awards, including a Cannes Lions Grand Prix. Previously, as CMO of IAG, he transformed NRMA Insurance from Australia’s 36th strongest brand to its 5th, creating over $400m in brand value and winning the Grand Effie. He is one of very few CMOs to have won both a Cannes Lions Grand Prix and a Grand Effie.