Cristina Diezhandino is Diageo’s Chief Marketing Officer, responsible for the marketing, innovation and digital transformation of some of the world's most iconic brands, including Guinness, Johnnie Walker, Don Julio Tequila and Smirnoff.

Over 20 years at Diageo, Cristina has led some of the industry’s largest brand portfolios across developed and emerging markets. Her previous roles include Global Category Director for Scotch, General Manager for Central America and the Caribbean, and Marketing and Innovation Director for Diageo Africa.

Today, Cristina leads Diageo’s global Marketing and Innovation teams and agency partners to build brands that resonate in culture and drive long-term growth for Diageo. She champions the use of data, technology and insight to understand evolving consumer needs and create more connected, personalised experiences. Passionate about shaping the future of socialising, she ensures Diageo’s brands play a meaningful role in the moments that matter to consumers worldwide.