David is Chief Content Officer at WARC and SVP Content for LIONS Intelligence.

He has led the WARC content team for more than a decade, building it into the world's leading resource on marketing strategy and effectiveness. He has led the development of breakthrough reports including the Multiplier Effect and Multiplier Playbook. Since 2023 he has also led the Creative Impact content stream at Cannes Lions.

In his LIONS Intelligence role, he also leads the content agenda for brands including Contagious IQ and Effie Insights.