Eugene is the educator, brand strategy consultant, and creator for marketing’s era of entropy.

He develops strategies for brands to survive a climate where media is fragmented, attention is fracked and algorithms have dissolved mass culture into soup.

His work spans boardrooms and lecture theatres – consulting for global brands like Google, Spotify, Red Bull and FEELD, delivering keynotes at major industry conferences including Snap Forward and TikTok Newfronts, and formerly lecturing at the University of Melbourne’s postgraduate Business School.

He has been included on SXSW's 33 Visionary Thinkers for 2026, and his thinking has been featured in The Guardian, Financial Times, Vogue Business, Dazed Magazine and Dieline.