Isabel Rist is an Insights leader with two decades of experience in over-the-counter/fast-moving consumer goods, having led digital transformation and insights excellence across brand equity, comms and innovation. In her current role as Brand & Consumer Insights Lead at Bayer Consumer Health, she unlocks deep consumer understanding and turns data into strategic direction for some of the world’s most trusted self-care brands, supporting Bayer’s mission to help billions of people live healthier lives. Isabel is passionate about advancing the insights community, sharing best practices and building capability in new tools and technologies.