James Hurman is a New Zealand-based entrepreneur, investor and advertising effectiveness expert.

He’s one of the world’s better-known experts on marketing and advertising effectiveness. He’s the author of several major data-driven marketing effectiveness studies and the author of two books – The Case for Creativity (2015) and Future Demand (2026) – which bring together evidence-based research to help organisations better plan brand, marketing and advertising strategy.

James is a senior advisor at LIONS advisory and the programme director of the Master of Advertising Effectiveness, in partnership with LIONS Learning.