Kameryn Stanhouse
Kameryn Stanhouse
Vice President, Sports & Entertainment Partnerships, IBM
IBM
Biography
Kameryn joined IBM in June 2025 and leads the strategy related to IBM’s global sports and entertainment partner portfolio, which includes the US Open (tennis), the Masters, Scuderia Ferrari, UFC, The GRAMMYs, Wimbledon, and ESPN Fantasy Football.
IBM’s partnerships are centered around engaging with fans digitally, and utilizing data in new ways, with the same AI, hybrid cloud and security technology leveraged by its enterprise clients.
Kameryn is an accomplished executive and entrepreneur with a career spanning brand strategy, corporate partnerships, talent representation and content development.
Prior to IBM, she led Corporate and Brand Partnerships at POLITICO, where she forged strategic industry collaborations, drove record-breaking sales and secured multimillion-dollar sponsorships with Fortune 500 companies. Kameryn also played a pivotal role in leading global marketing for the Under Armour Women’s brand. She was instrumental in developing the groundbreaking I Will What I Want campaign, which won the Cannes Lions Grand Prix.