How AI Innovation is Serving Up the Future of Fandom

Wimbledon and the US Open are built on history and heritage – but they’re also embracing AI to stay relevant to a new generation. This session explores how sports organisations can innovate boldly while protecting their legacies. IBM’s Kameryn Stanhouse will moderate a candid discussion with Wimbledon’s Usama Al-Qassab and the United States Tennis Association’s Kirsten Corio, so attendees will leave with a practical view on how AI-powered insights, content and digital experiences can enhance – not replace – the magic of live sport. The conversation will dive behind the scenes – from idea to execution – to show how new digital work gets brought to life each year for fans to enjoy and raises the bar for tech innovation in sport.

• How can technology amplify the always-on fan experience without compromising what makes live sport magical?
• What does the journey from concept to execution really look like — and what separates the innovations that scale from the ones that don't?
• How can AI-driven efficiencies in the front and back office free up resource to invest where it matters most?