Kerman is a marketing leader known for turning strong brands into global cultural icons. Trained as a journalist, he began his marketing career at Coca-Cola and The Kellogg Company before accelerating his trajectory at Pernod Ricard.

There, he transformed Ruavieja from a small local liqueur into one of Spain’s most famous brands, delivering one of the most awarded campaigns in its history, with multiple Cannes Lions Awards, Effies and Grands Prix at international festivals.

He later joined KFC as Head of Fame & Effectiveness, leading one of the brand’s most transformative periods. Under his leadership, KFC nearly doubled its market share, increased sales and became the most awarded brand at Eficacia, Spain’s Effectiveness Awards, between 2020 and 2026, earning him recognition as Spain’s Most Admired Marketing Professional in consecutive years.

Today, he leads marketing for KFC Spain and also works for KFC Western Europe, exporting a fame-driven, creatively disruptive model that turns attention into growth, sales and long-term brand impact.