Passionate about all things digital and the future of media and communications, Linda Boff is recognized as one of today’s most influential marketing executives. She spent 20 years running marketing at GE, the last ten as Global CMO. Today, Linda serves as President of the Forbes CMO Network. There, she oversees Forbes’ multi-platform marketing platform, which spans live events like Cannes and the Forbes World’s Most Influential CMOs list as well as their annual CMO Summits in Aspen and London. Together with Forbes, she also hosts a podcast called “A Different Take,” which digs into the real stories behind marketing's biggest hits and misses.