Martyn started his insight journey as a respondent in a focus group and has never looked back. After studying Consumer Marketing at Manchester, he became a strategic qualitative researcher, later moving into business development where he’s done everything from international expansion to methodology development, digital transformation and more. When not getting under the skin of brand and business challenges with clients, he is found in any body of water that’s safe to swim in, out at a gig or festival, or attempting to learn the guitar, and Polish. Not at the same time.