LIONS Creators

Melody Lee

Melody Lee
LIONS Creators

Melody Lee

Chief Marketing Officer

Mercedes-Benz USA

Speaking at

Tuesday 23 June, 14:45 - 15:15

From Guesswork to Growth: Building Inclusive and Effective Creator Campaigns

Biography

Melody Lee is Chief Marketing Officer at Mercedes-Benz USA. In this role, she oversees brand positioning and marketing strategy and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.

Previously, Melody was SVP, Global Brand & Product Marketing, for the Herman Miller and Knoll brands at MillerKnoll, responsible for a cohesive brand-led strategy across products, channels, messages and audiences.

Prior to joining MillerKnoll, Melody was Global Chief Operating Officer and Principal, Americas, for Camron, a global design communications agency. She was previously VP for Brand Development at Shiseido and spent six years with Cadillac, where she oversaw brand strategy, partnerships, experiences and marketing innovation for the luxury automotive brand.

Before joining Cadillac, Melody was Executive VP at Hill+Knowlton Strategies, leading communications campaigns for Fortune 500 corporations.