Natasha Hritzuk is Head of Corporate Research for Warner Bros. Discovery. In this role, Natasha focuses on delivering studies that optimise the current business across all its enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. She also leads innovation research with a focus on integrating AI and new technologies into the research toolbox and consumer facing products.

Before joining WBD, Natasha served as Microsoft’s Global Consumer Insights Lead of Advertising and Consumer Monetization, where she delivered foundational research to inform business strategy and new digital products and co-authored a Wylie published book, Multi Screen Marketing. Prior to her role at Microsoft, Natasha worked for General Mills UK & Ireland and was responsible for the end-to-end brand experience across five product categories.

Natasha holds a doctorate in political psychology and political behaviour from Columbia University.