Awarded Ad Age Women to Watch in 2018 and named a CMO to Watch by Business Insider and ADWEEK in 2021, Paloma is a Brazilian marketer with more than 22 years of global experience building brands through creativity and culture.

As Vice President of Global Marketing at McDonald’s, Paloma leads global brand strategy, campaigns, and partnerships worldwide, including Happy Meal and Creators. Previously, Paloma led brand marketing for Hulu at The Walt Disney Company, delivering content‑driven campaigns that fueled growth, engagement, and preference across Hulu and Disney+.

Earlier, Paloma served as Global Chief Brand Officer at Restaurant Brands International, driving the global expansion and modernization of Burger King, Popeyes, and Tim Hortons, including award‑winning work that earned Burger King Creative Marketer of the Year in 2021. Paloma spent 14 years at The Coca‑Cola Company in senior marketing roles across Brazil and Central and Eastern Europe.