Pam Forbus is a Forbes World’s 50 Most Influential CMO and accomplished senior executive with 35-plus years of growth leadership in marketing, data science and consumer insights.

Currently SVP, Global Chief of Insights & Analytics at Mondelēz International, she leads a 300-plus person global function driving data-informed decisions across a US$36bn portfolio, with a focus on transformative AI capabilities. Previously, she served as CMO at Pernod Ricard USA, overseeing a US$2bn portfolio of 26 brands; SVP of Consumer Experience & Data Science at Walt Disney Studio Entertainment; and Global Insights & Analytics leader at PepsiCo for 17 years, pioneering demand science across more than 30 markets.

Pam is Vice-Chair of the Marketing Accountability Foundation, serves on the board of the Market Research Institute International and is Founder of the Evidence Based Marketing Alliance. She holds a BBA from Saginaw Valley State University and currently resides in Dallas, Texas, USA.