Pascal Cübb moves at the intersection of creativity, influence, culture and communication. President of IAA France and producer of La French Connexion at Cannes Lions, he brings together brands, agencies, institutions and creative minds from around the world around one conviction: ideas can change conversations – and sometimes even society.

With a career spanning communications, strategy, business and creative industries, he has developed a distinctive voice blending strategic thinking, cultural intuition and an unconventional human approach.

Deeply attached to French creative culture while globally minded, Pascal believes creativity is not a job title or an industry category, but a way of navigating uncertainty, challenging conventions and reinventing ourselves.

A communicator, connector and passionate advocate for creative dialogue, he sees every encounter as an opportunity to spark ideas, build bridges and create meaning.