Sir John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a Founding Partner of Saatchi & Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. John’s creative awards are numerous. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a UK knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: Hegarty on Advertising: Turning Intelligence into Magic and Hegarty on Creativity: There Are No Rules. In 2022, John co-founded The Business of Creativity, which champions and teaches the enormous power of creativity for growth.