Tariq Hassan is a transformational global business leader with 25+ years of experience at the intersection of culture, sports, commerce and technology, spanning Fortune 50 companies and high-growth startups.

Most recently, as US Chief Marketing and Customer Experience Officer at McDonald’s, he led marketing and digital transformation across the US$60bn, 14,000-franchise business – growing loyalty membership from under 20 million to 90+ million, doubling digital sales and revitalising the brand with the critical youth market through cultural moments in food, sports, music and entertainment.

Previously, CMO at Petco, he repositioned the company into a pet health and wellness platform, fuelling its successful IPO. Earlier roles include Bank of America, Hewlett-Packard, and founding partner Element79, where he helped shape Gatorade’s global trajectory and launch Propel Fitness Water.

Today, Tariq is Founder and CEO of Light21 and a Google CMO-in-Residence. A Forbes Most Influential CMO honouree, he holds degrees from Northwestern and Western Ontario.