Tracey Brader has been with Remedy Edge (formerly DDBRemedy) for over a decade and now works as Chief Strategy and Innovation Officer.

Tracey has always been in healthcare, both in roles in global market research and advertising to both patients and healthcare professionals. She has worked in large networks and has run her own agency, as well as spending time as a consultant at the IPA. Tracey still finds inspiration in ‘doing things different’ in a highly regulated sector and is excited when she sees innovation in specialist communications.

In a reflective moment, Tracey realised that she has worked on health and wellness brands that begin with every letter of the alphabet. (Surely she has better things to do?)

Her first degree was in Behavioural Science, and she added an MBA along the way.