Usama maintains a wealth of award-winning global leadership experience within marketing, brand management, digital transformation and innovation along with a strong commercial background.

Before Wimbledon, he was most recently Vice President Marketing (Disney+) EMEA for The Walt Disney Corporation where he drove the success of Disney+, the fastest growing broadcast subscription video on demand service.

Prior to that, Usama was Vice President Marketing EMEA and Australasia for Sony PlayStation, the world’s largest gaming brand. He was responsible for launching PlayStation 4, the most successful, fastest and bestselling console and accelerating the growth of the PlayStation Store, streaming and subscription business alongside leading all content, communications, digital, partnership, and sponsorship activities.