Valentino Brodkorb is Brand Partnerships Director at Provoke, a creative research lab and production studio specialising in music, sport, fashion, streetwear and youth culture.

Provoke originated as a hip-hop magazine and evolved into a cultural partner built to understand how sport and lifestyle intersect across borders.

Valentino is an active football agent, advising players across Europe on career strategy, contracts and off-pitch positioning. This gives him direct insight into how athletes operate as cultural carriers – influencing fashion, language, music and identity beyond sport. His background in TV and radio further informs how narrative and image shape relevance in contemporary culture.