Woori Nam began her career as a copywriter and has since evolved into a brand storyteller, reflecting how the role of copywriters must expand in the content-driven era.

Currently, she serves as CEO, Chief Creative Officer, and Screenwriter of K110. With a lifelong foundation in fantasy, she specialises in building fandom-driven advertising content – an area in which she has established leading expertise in Korea. She has led brand content projects across diverse industries, from alcohol and snacks to automotive, earning multiple industry awards. Several of these works have been distributed on over-the-top platforms and have cultivated strong fan communities.

Her work goes beyond entertainment, focusing on elevating brand equity while delivering measurable business results.