Roger Hatchuel Student Academy
Interested in a career in advertising? Don’t know where to start? The Roger Hatchuel Student Academy is a unique learning experience designed to help you launch your career.
Each year, the Academy gives 30 students the opportunity to learn firsthand from the world’s greatest brands, creative minds and industry leaders.
Academy overview
Our programme is designed to help you explore the various avenues and creative spaces you could pursue after you graduate. Throughout the week, you’ll unlock a greater understanding of the industry and build a network of global peers.
Topics covered include:
- An introduction to the creative industry – client, agency and beyond
- The agile creative process
- Building your personal brand
- Working with purpose
- Leadership, teamwork and confidence
- The value of diversity
- Solving creative briefs.
Who’s it for?
To join our programme, you must:
- be a full-time student in your last year of study
- be 18–25 years old (born on or after 20 June 1999)
- have an interest in advertising and creative communications.
Please note that the programme is delivered in English. Only apply if you’re confident you’ll be able to participate in all discussions and collaborate with other programme participants.
2024’s Speakers
Amani Al-Khatahtbeh
Amani Al-Khatahtbeh
Founder
Muslim Girl
David Shing
David Shing
Digital Prophet
Shingy
Helen Tiffany
Helen Tiffany
CEO
The Coach House
İlkay Gürpınar
İlkay Gürpınar
Chief Creative Officer
HeyMo ®️ The Experience Design Company
Jonathan Mildenhall
Jonathan Mildenhall
CMO
Rocket Companies
Juan Javier Peña Plaza
Juan Javier Peña Plaza
North America Chief Creative Officer & Partner
GUT
Larissa Meek,
Larissa Meek,
Co-Chief Creative Officer (US Experience Center)
PwC
Lauren Pleydell-Pearce
Lauren Pleydell-Pearce
Chief Creative Officer
PwC UK
Madonna Badger
Madonna Badger
Chief Creative Officer and Founder
FUTURA COLLECTIVE
Martha Rzeppa
Martha Rzeppa
Managing Director
UEG Germany
Ricardo Casal
Ricardo Casal
North America Chief Creative Officer & Partner
GUT
Sasha Jiang
Sasha Jiang
AR/VR Creative
Digitas UK
Tom Beckman
Tom Beckman
Global Chief Creative Officer
Weber Shandwick
My time at the Roger Hatchuel Student Academy was nothing short of transformative. It's not just a programme – it's a launchpad for creativity. The Academy ignited my passion, broadened my horizons and connected me with the most brilliant minds in the industry.
Lara Malta
School of Communication and Media Studies (ESCS)
Roger Hatchuel Student Academy 2024
How to Apply
Student nominations for this Academy are put forward by our Festival Representatives, starting in November 2024. If you’re interested in attending, please get in touch with your country’s representative for more information.
Top tips for crafting your application video
Every year, we receive hundreds of applications from around the world. How can you stand out from the crowd? Your two-minute video should show us who you are and how you’re creative. Be memorable. Show us your personality, your passion, your creativity. Tell us why you deserve a ticket to Cannes Lions.
Academy Dean: Lissy Calienes
Lissy Calienes is a seasoned creative strategist, designer, visual storyteller, and educator whose three-decade career has taken her through advertising, film, and academia. Currently, she shapes the minds of future advertising professionals as an Associate Instructional Professor in the University of Florida’s Advertising Department.
Born to Cuban immigrants in Wilmington, Delaware and raised in Puerto Rico, Lissy learned to be culturally adaptable from an early age. She has lived in the Caribbean and both coasts of the U.S., and worked globally, with a focus on Latin America, U.S. Hispanic, and multicultural markets.
Lissy has held senior leadership roles agency side in both Creative and Strategic Planning, working on global, regional and national client business for some of the top brands in the world including Procter & Gamble, Coca-Cola and Toyota. Her advertising work has earned recognition by AdAge, Adweek and POPAI, and her films have been featured at Sundance and other international festivals.
Lissy is dedicated to advancing Latino representation through her work in advertising and film. She’s helped create groundbreaking multicultural campaigns, including Toyota’s first bilingual Super Bowl commercial, and her films tell heartfelt stories of Latino communities in the U.S. Her commitment extends to her role as a mentor and advisor to students and multicultural student organizations, her active involvement on the Community + Culture Committee, and her work as a juror for the ANA Multicultural Excellence Awards.
Fascinated by people, Lissy’s research focuses on human-centered design and her PhD uncovers how to communicate authenticity through design in retail spaces.
A lifelong learner, eternal optimist and creative problem solver, Lissy brings passion and insight to everything she does.