Effie Effectiveness Accelerator
€6770 + sales tax @ 20%
Effectiveness thinking, tested against Effie’s benchmark.
The Effie Effectiveness Accelerator is built for experienced marketers from brands, agencies and media owners who want to refine their approach and bring fresh thinking back to their team. Alongside the best of the Festival – priority seats at the Awards Shows, Lumière and Debussy Theatre talks, and the Clubhouse – you’ll spend 2.5 days working through Effie’s four-pillar effectiveness framework, with exclusive access to the Global Effie Awards Best of the Best Cocktail Party.
The Effie Effectiveness Accelerator opportunity
Guided by the Effie Framework – a proven four-pillar methodology for driving marketing effectiveness and the basis for the Effie Awards – this immersive programme brings theory to life with stellar real-world effectiveness cases that highlight what truly works, while putting you at the heart of the industry’s most influential conversations.
You’ll get a behind-the-scenes look at proven effectiveness strategies, and exclusive access to insights from top industry leaders through handpicked Cannes Lions sessions.
Connect with a high-calibre network of decision makers, get VIP entry to exclusive events and walk away with actionable takeaways to elevate your marketing approach long after the Festival ends.
Participation in the programme includes:
• a Gold Pass • exclusive access to the Global Effie Awards Best of the Best Winners Cocktail Party • access to a curated schedule of effectiveness-focused talks from leading brands and agencies • exclusive talks from Effie leaders and guest speakers • a 2.5-day workshop to sharpen your marketing and effectiveness skills • a mock judging experience to hone your strategic skills • access to the first module of the Effie Effectiveness Fundamentals LIONS Learning course, so you can carry your learning forward after the week ends.
Who’s it for?
Mid- to senior-level marketers with 8–15+ years of experience working across brands, agencies or platforms. You drive business growth, manage budgets, and oversee key client and account relationships.
This programme is ideal for:
- brand leaders – brand directors and senior managers or above
- agency executives – VPs and directors across strategy, planning, communications and creative, at director level and above
- media – client solutions managers at senior level and above.
Please note: To ensure an enriching and well-balanced learning experience, we carefully select participants from a variety of disciplines and company types. Our goal is to foster a dynamic environment that maximises the learning potential for all attendees. We reserve the right to manage the composition of the group to maintain this balance, which may include offering an alternate pass.
How it works
The Effie Effectiveness Accelerator combines the full experience of the Festival with dedicated learning moments in an intimate group of peers:
- Proven insights into what makes ‘ideas that work’, with exercises and discussions based on Effie’s globally recognised framework
- A mix of theory and hands-on application, including a mock judging experience to sharpen your strategic skills
- Candid discussions with industry leaders on how to turn best practices into real-life success
- Exceptional networking opportunities with cross-industry marketers to widen your perspective and expand your connections.
The programme is grounded in Effie’s four-pillar framework for marketing effectiveness:
- Pillar 1 – Challenge, context, objectives | Diagnosis How to define business challenges and market context and explore growth opportunities.
- Pillar 2 – Insights & strategy | Challenge to solution How to craft a strategic idea rooted in powerful insights.
- Pillar 3 – Bringing the strategy & idea to life | Strategy to activation How to translate strategy into impactful and relevant activities.
- Pillar 4 – Results | Impact How to measure success and extract key learnings for future work.
This programme goes beyond theory. It’s a hands-on experience designed to elevate your strategic thinking, spark creativity and make effectiveness part of your everyday work. You’ll leave with the tools, insights and inspiration to drive real business impact.
If you have any questions about the programme, feel free to reach out to learning@effie.org.
“What I found most valuable about Effie Effectiveness Accelerator was the opportunity to connect with such smart and talented people from different markets, backgrounds, and perspectives. It helped me understand even more clearly that creativity can and must generate a positive impact on the business. I also valued how the program brought structure to effectiveness: defining the right challenge, identifying meaningful consumer insights, building stronger ideas, and measuring success from the beginning.”
Javier Lastarria, Country Head, AbinBev
Effie Academy Effectiveness Coaches
Hayley Spurling
Hayley is an experienced marketer, management consultant, and trainer. She specialises in building marketing capabilities to attract, develop, and retain people – lifting their performance to drive growth.
With over 30 years of experience, her career has spanned leading companies and exciting brands at Tesco, BBC, Coca-Cola, Brand Learning, and Accenture. Hayley has worked with clients across the world, taking her to Africa, Asia, Europe, the Middle East, and the United States. Her cross-industry and cross-cultural experience ensures she’s both knowledgeable and flexible, and able to connect with a diverse range of people.
Danielle Tenconi
Danielle spent seven years as a commercial consultant at Accenture, leading projects in the US, Asia, and Europe, for Energizer/Edgewell, Pfizer, LVMH, Abbott, IHG, Merck, Visa, SC Johnson, Otsuka, Singapore Tourist Board, and Janssen.
She’s highly experienced in developing commercial strategies, with extensive media and PR experience, working most recently with CBS, Today Show, Fox & Friends, 14 ABC networks, The Hill, and The New York Times.
She has led global brands at Merck, Unilever, and Mars across over 50 markets in 6 continents, with P&L responsibility, delivering consistent double-digit growth and managing multiple product launches.