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news / Cannes Lions announces The News Movement as the official media partner for Young Lions

Cannes Lions announces The News Movement as the official media partner for Young Lions

10 June 2024

Cannes Lions has announced The News Movement, the social-first publisher and creative studio, as the official media partner for Young Lions. The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. They embody a true celebration of creativity across the world where young professionals have the opportunity to showcase their talent and achievements. The News Movement journalists will bring the competitions to life through behind-the-scenes video content designed to capture the spirit of creativity and innovation that fuels the Festival.

The Competitions comprise of seven competitions in total, each focused on a different industry sector. Successful candidates who have won their local competitions will get the opportunity to participate in a 24-hour competition based on a charity brief. Participants will present live to the Young Lions Competition Jury, featuring top level creatives from leading agencies around the world, selected from among the Cannes Lions Shortlisting Jury. The competition is a brilliant opportunity for students to work on a real-time brief and showcase their creative prowess to industry experts.

Simon Cook, CEO, LIONS, said, “We’re delighted to welcome The News Movement as our official Media Partner for this year’s Young Lions Competitions. The competitions were launched in 1995 as a way to showcase and advance the incredible talent of the next generation. Every year more than 10,000 people from across 90 countries compete in regional competitions with the winners coming together to compete on the global stage at Cannes Lions. Young creatives are the future of our industry and partnering with the News Movement allows us to further spotlight the next generation of talent and the innovative energy they bring to the Festival every year. We’re excited to welcome this year’s Young Lions competitors, and showcase how they tackle the brief to create impactful work.”

Lotte Jones, Chief Commercial Officer, The News Movement, added: “Championing young, diverse talent at the Festival becomes more important with every year that goes by and The News Movement is thrilled to do our part in esteeming the generation we believe is changing everything. We’re delighted to work alongside Young Lions to create engaging, immersive content that will resonate way beyond the competition and inspire our followers with behind-the-scenes stories of what it takes to have a career in the creative industries.”

Winners will be announced live on the Terrace Stage on Friday 21 June, and Gold winners will be presented with their medals at the Awards Show that evening.

More Information on the Young Lions competitions can be found here.