A massive Led Zeppelin, Burger, and electronic games fan, Basel has been leading the creative team at VML Jordan for almost twelve years. With a background rooted in design, experience, digital, and integrated thinking, Basel's work was the first creative output from Jordan to be featured in both Epica Book and Archive Magazine. Over the past 20 years, his creativity has brought home multiple awards—including four firsts for Jordan (Dubai Lynx, Effies, Caples, and D&AD), and a Grand Prix at Dubai Lynx—a testament to his ability to connect deeply with Jordanian consumers and uncover strategic insights across sectors like telecommunications, automotive, banking, airlines, real estate, retail, and FMCG. Fluent in three languages, Basel thinks across cultural contexts and engineers courageous solutions for markets across the region, including Kuwait, Qatar, Iraq, and beyond. His recent work has driven success for clients such as Toyota, Lexus, IKEA, Unilever, Beko, Nabil Foods, HSBC, Etihad Bank, Royal Jordanian, Red Bull, Zain, Orange, and Umniah.