Industry Craft
The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.
The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.
The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.
Overview
The main criterion considered during judging will be the execution. Digital only work should be entered into digital craft and will not be eligible here.
Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into 'F01. Brand & Communications Design' and 'G01. AI Craft'.
For Standard Print & Publishing and Outdoor entries, each execution constitutes one entry.
For Adapted Print, Brand & Communications Design, Outdoor: Ambient and Packaging entries, whole campaigns should be entered as one entry.
There is no overall limit to how many times the same piece of work can be entered into Industry Craft.
Subtitles are highly recommended on all case films, films, demo films and original content.
Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into 'F01. Brand & Communications Design' and 'G01. AI Craft'.
For Standard Print & Publishing and Outdoor entries, each execution constitutes one entry.
For Adapted Print, Brand & Communications Design, Outdoor: Ambient and Packaging entries, whole campaigns should be entered as one entry.
There is no overall limit to how many times the same piece of work can be entered into Industry Craft.
Subtitles are highly recommended on all case films, films, demo films and original content.
A. Typography
Digital-only work should be entered into digital craft and will not be eligible here.
A01 Typography: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
A02 Typography: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
A03 Typography: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
A04 Typography: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
A05 Typography: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
A01 Typography: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
A02 Typography: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
A03 Typography: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
A04 Typography: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
A05 Typography: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
B. Art Direction
Digital-only work should be entered into digital craft and will not be eligible here.
B01 Art Direction: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
B02 Art Direction: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
B03 Art Direction: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
B04 Art Direction: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
B05 Art Direction: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
B01 Art Direction: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
B02 Art Direction: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
B03 Art Direction: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
B04 Art Direction: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
B05 Art Direction: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
C. Illustration
Digital-only work should be entered into digital craft and will not be eligible here.
C01 Illustration: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
C02 Illustration: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
C03 Illustration: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
C04 Illustration: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
C05 Illustration: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
C01 Illustration: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
C02 Illustration: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
C03 Illustration: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
C04 Illustration: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
C05 Illustration: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
D. Photography
Digital-only work should be entered into digital craft and will not be eligible here.
D01 Photography: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
D02 Photography: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
D03 Photography: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
D04 Photography: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
D01 Photography: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
D02 Photography: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
D03 Photography: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
D04 Photography: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
E. Copywriting
Digital-only work should be entered into digital craft and will not be eligible here.
E01 Copywriting: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
E02 Copywriting: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
E03 Copywriting: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
E04 Copywriting: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
E05 Copywriting: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
E06 Copywriting: Excellence in Image Description.
Beautifully crafted and effective image descriptions used to convey information, establish a mood and express a brand for people who are blind and partially sighted.
* The image description should be complete, accurate, and concise and all work must have run within the eligibility period.
E01 Copywriting: Outdoor: Ambient.
Any ambient outdoor work. This could include, but not be limited to, environmental installations, building projections, guerrilla advertising, interactive public displays, or experiential activations.
E02 Copywriting: Outdoor: Standard.
Any traditional outdoor work. This could include, but not be limited to, billboards, posters, transit advertising, digital outdoor screens, or conventional outdoor advertising formats.
E03 Copywriting: Adapted Print.
Any non-traditional or adapted print or published work. This could include, but not be limited to, unconventional print placements, interactive print installations, Guerrilla print, or experimental publishing that transforms how printed material is experienced or distributed.
E04 Copywriting: Print & Publishing: Standard.
Any standard print or published work. This could include, but not be limited to, magazines, newspapers, brochures, annual reports, books, catalogs, direct mail, or conventional print advertising formats that focus on traditional typographic communication.
E05 Copywriting: Packaging Design.
Any packaging.
* Please send physical samples for the Jury to experience.
E06 Copywriting: Excellence in Image Description.
Beautifully crafted and effective image descriptions used to convey information, establish a mood and express a brand for people who are blind and partially sighted.
* The image description should be complete, accurate, and concise and all work must have run within the eligibility period.
F. Brand & Communications Design
Digital-only work should be entered into digital craft and will not be eligible here.
F01 Brand & Communications Design.
This can include, but not be limited to, brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
F01 Brand & Communications Design.
This can include, but not be limited to, brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here. Please send physical samples for the Jury to experience.
G. Technology Craft
Digital-only work should be entered into digital craft and will not be eligible here.
G01 AI Craft. NEW
Celebrating creative work that leverages AI to enhance traditional craft disciplines such as typography, art direction, copywriting, and photography, pushing beyond conventional creative limitations to achieve outcomes that would be fundamentally unattainable through traditional methods alone. Work will be judged on how AI has elevated and transformed these core craft areas to create superior creative solutions.
G01 AI Craft. NEW
Celebrating creative work that leverages AI to enhance traditional craft disciplines such as typography, art direction, copywriting, and photography, pushing beyond conventional creative limitations to achieve outcomes that would be fundamentally unattainable through traditional methods alone. Work will be judged on how AI has elevated and transformed these core craft areas to create superior creative solutions.