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Industry Craft

The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.

The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.


The main criterion considered during judging will be the execution.

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into Brand & Communications Design.

For Standard Print and Outdoor entries, each execution constitutes one entry.
For Packaging and Brand & Communications Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

What does winning work look like?

UNTANGLING THE POLITICS OF HAIR | STIR 2023 STIR - Untangling the Politics Of Hair - FCB INDIA - Cannes Lions 2023 (Supporting Images from The Work - 1526851-22501456) (1) FCB INDIA, GURUGRAM GOLD, INDUSTRY CRAFT LIONS

STIR sought support for Iranian women in India with this striking portrait of a woman covered in a burqa made of her own hair. This entry made use of the cultural context question to explain the politics of hair in both cultures. The work was invited to the India Art Fair, Asia’s largest art fair, and took home a Gold Lion in Industry Craft.

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