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Industry Craft Lions

The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.

Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.

Overview

Criteria considered during judging will predominantly be the execution.

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign they will be accepted into Brand Communication and Design.

For Standard Print and Outdoor entries each execution constitutes one entry. For Packaging & Brand Communication & Design entries whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

Explore the categories

A. Typography

Design aesthetics and storytelling conveyed through the use of typography.

A01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here.

Please send physical samples for the jury to experience.

A02 Outdoor.
Any outdoor work, including but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.

A03 Print & Publishing.
Any print or published work.

A04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.

B. Art Direction

The overall design, direction and visual execution.

B01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here.

Please send physical samples for the jury to experience.

B02 Outdoor.
Any outdoor work, including but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.

B03 Print & Publishing.
Any print or published work.

B04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.

C. Illustration

The creative impact of the illustration.

C01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here.

Please send physical samples for the jury to experience.

C02 Outdoor.
Any outdoor work, including but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.

C03 Print & Publishing.
Any print or published work.

C04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.

D. Photography

Engagement through creative expression.

D01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here.

Please send physical samples for the jury to experience.

D02 Outdoor.
Any outdoor work, including but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.

D03 Print & Publishing.
Any print or published work.

E. Copywriting

Creative ideas brought to life by the copywriting.

E01 Brand & Communications Design.
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications, promotional items and other comprehensive branding programmes.
* Standalone Packaging, Print & Publishing and Outdoor poster design work should not be submitted here.

Please send physical samples for the jury to experience.

E02 Outdoor.
Any outdoor work, including but not limited to, traditional billboards, posters, digital outdoor screens or ambient work.

E03 Print & Publishing.
Any print or published work.

E04 Packaging Design.
Any packaging.
* Please send physical samples for the jury to experience.

What does winning work look like?

NO PESTS ALLOWED. | LIVE LONG LIFE CO., LTD 2022 Industry CraftOGILVY, BANGKOK | THAILAND BRONZE INDUSTRY CRAFT LION

Rather than focusing on the food’s freshness as typically found in the segment, this ad utilizes illustrations that show glimpses of the body of insects commonly found inside Thai’s households as they fail to penetrate the cling film. By portraying different POVs from underneath the silicone cling film that exaggerates different parts of the insect’s body as it fails to penetrate the cling film. Without saying a word, the ad communicates how the product ensures the freshness and hygiene of food in a unique and interesting manner.

2023 Jury President

Yoshihiro Yagi

Executive Creative Director

Dentsu Inc.

Other Lions in Craft

Design