Cheryl has lived and breathed the world of advertising for more than three decades. A writer by trade, after seeing the real-life impact of a behavior modification plan she wrote to help smokers quit, she shifted her focus to consumer health, wellness and pharmaceutical advertising. Cheryl joined adamandeveDDB in 2015 to oversee all the health and wellness accounts, with the goal of bringing storytelling, humanity and empathy to a traditionally tough category. All while translating business goals into creativity that can change lives.

Her experience covers a range of health categories including oncology, diabetes, contraception, women’s health, osteoporosis, IBS, Parkinson’s, biosimilars, severe allergies, asthma, medical aesthetics, pharmacy and rare disease.

Cheryl holds two bachelor’s degrees (French and Advertising) from the University of Texas at Austin and still uses ya'll to address a group of people.