Health & Wellness
The Health and Wellness Lions celebrate creativity for personal wellbeing.
The work will need to demonstrate an inspired approach to consumer healthcare. It should be exceptionally engaging work that promotes non-prescription products and services, publically educates to allow self-diagnosis or facilitates pro-active personal care.
The work will need to demonstrate an inspired approach to consumer healthcare. It should be exceptionally engaging work that promotes non-prescription products and services, publically educates to allow self-diagnosis or facilitates pro-active personal care.
Overview
The same piece of work may only be entered in either Health & Wellness Lions or Pharma Lions.
There is no overall limit to how many times the same piece of work can be entered into Health & Wellness as long as the categories and mediums chosen are relevant.
There is no overall limit to how many times the same piece of work can be entered into Health & Wellness as long as the categories and mediums chosen are relevant.
A. Consumer Products Promotion
Work created to drive choice for a specific branded product that does not require prescription but provides either a meaningful health benefit or supports personal wellbeing.
A01 OTC Oral Medicines.
Non-prescription drugs, OTC medicines and tablets, digestive health.
* Choose your Health & Wellness mediums from the list below.
A02 OTC Applications.
Insect repellents, skin remedies (non-cosmetic), corn treatments, wart and verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitiser, toothpaste, mouthwash, medicated shampoo, hair loss products.
* Choose your Health & Wellness mediums from the list below.
A03 OTC Products.
Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, pregnancy tests, fertility testing kits / products, drug free pain relief, other health and wellness products.
* Choose your Health & Wellness mediums from the list below.
A04 Nutraceuticals.
Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega-3s, antioxidants, probiotics, effervescent vitamin drinks.
* Choose your Health & Wellness mediums from the list below.
A05 Health & Wellness Tech.
Branded communication focusing on digital products, apps, wearables and gadgets that aid a healthy lifestyle. This could include, but not be limited to, fitness, diet, stress and sleep.
* Choose your Health & Wellness mediums from the list below.
A01 OTC Oral Medicines.
Non-prescription drugs, OTC medicines and tablets, digestive health.
* Choose your Health & Wellness mediums from the list below.
A02 OTC Applications.
Insect repellents, skin remedies (non-cosmetic), corn treatments, wart and verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitiser, toothpaste, mouthwash, medicated shampoo, hair loss products.
* Choose your Health & Wellness mediums from the list below.
A03 OTC Products.
Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, pregnancy tests, fertility testing kits / products, drug free pain relief, other health and wellness products.
* Choose your Health & Wellness mediums from the list below.
A04 Nutraceuticals.
Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega-3s, antioxidants, probiotics, effervescent vitamin drinks.
* Choose your Health & Wellness mediums from the list below.
A05 Health & Wellness Tech.
Branded communication focusing on digital products, apps, wearables and gadgets that aid a healthy lifestyle. This could include, but not be limited to, fitness, diet, stress and sleep.
* Choose your Health & Wellness mediums from the list below.
> Download Mediums <
B. Health Awareness & Advocacy
Work that promotes general health awareness, encourages proactive personal care or inspires advocacy and donations for legitimate health related causes.
B01 Brand-Led Education & Awareness.
Brand-funded communications to promote health awareness and encourage proactive personal care. This could include, but not be limited to, self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing. This category will also include unbranded disease awareness.
* Choose your Health & Wellness mediums from the list below.
B02 Non-profit/Foundation-led Education & Awareness.
Public health awareness messages and non-profit cause marketing such as self-examination, antismoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing.
* Choose your Health & Wellness mediums from the list below.
B03 Fundraising & Advocacy.
Customer-oriented health and wellness charity and institutions fundraising, patient advocacy (to the general public), disease and condition advocacy, treatment literature, blood and organ donations, volunteers, etc.
* Choose your Health & Wellness mediums from the list below.
B01 Brand-Led Education & Awareness.
Brand-funded communications to promote health awareness and encourage proactive personal care. This could include, but not be limited to, self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing. This category will also include unbranded disease awareness.
* Choose your Health & Wellness mediums from the list below.
B02 Non-profit/Foundation-led Education & Awareness.
Public health awareness messages and non-profit cause marketing such as self-examination, antismoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing.
* Choose your Health & Wellness mediums from the list below.
B03 Fundraising & Advocacy.
Customer-oriented health and wellness charity and institutions fundraising, patient advocacy (to the general public), disease and condition advocacy, treatment literature, blood and organ donations, volunteers, etc.
* Choose your Health & Wellness mediums from the list below.
> Download Mediums <
C. Health Services & Corporate Communications
Work created to communicate a health brand ethos through public-facing corporate image campaigns or directly promote public health services and facilities, medical insurance and financial plans.
C01 Corporate Image & Communication.
Corporate image work for health and wellness products, companies, producers, clinics, hospitals, retail and facilities.
* Choose your Health & Wellness mediums from the list below.
C02 Health Services & Facilities.
Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians and gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms and fitness and yoga studios.
* Choose your Health & Wellness mediums from the list below.
C03 Insurance.
Medical insurance and financial plans.
* Choose your Health & Wellness mediums from the list below.
C01 Corporate Image & Communication.
Corporate image work for health and wellness products, companies, producers, clinics, hospitals, retail and facilities.
* Choose your Health & Wellness mediums from the list below.
C02 Health Services & Facilities.
Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians and gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms and fitness and yoga studios.
* Choose your Health & Wellness mediums from the list below.
C03 Insurance.
Medical insurance and financial plans.
* Choose your Health & Wellness mediums from the list below.
> Download Mediums <
D. Animal Health
D01 Animal Health.
Pets and other animal health products and services for the attention of consumers that show a meaningful health benefit. Includes veterinary clinics and surgeries, fundraising for animal charities and facilities, animal wellbeing.
* Choose your Health & Wellness mediums from the list below.
> Download Mediums <
What does winning work look like?
THE SOOT LIFE EXPECTANCY | THE EXTRA STEP INITIATIVE 2023
X3M IDEAS, LAGOS BRONZE, HEALTH & WELLNESS LIONS
To draw attention to the fact that Rivers State, Nigeria, had become one of the most toxic and soot-infested regions in the country, The Extra Step Initiative created a formula. Combining environmental protection, air quality and average life expectancy data, the work generated a sombre new life expectancy for Rivers State residents. It then encouraged users to send their results to friends, family and the government. The work led to widespread environmental policy change for the region, and a Bronze Lion in Health & Wellness.