Pharma
The Pharma Lions celebrate creative communications for pharmaceutical clients and services with work that brings science and innovation to life.
All work entered into Pharma Lions must be aimed at specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.
All work entered into Pharma Lions must be aimed at specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.
Overview
There is no overall limit to how many times the same piece of work can be entered into Pharma as long as the mediums chosen are relevant.
The same piece of work may only be entered in either the Pharma Lions or the Health & Wellness Lions.
Only products and services prescribed by healthcare professionals should be entered in the Pharma Lions. However, the same piece of work can only be entered in either section 'A. Direct to Consumer’, ‘B. Regulated', 'C. Non-regulated' or 'D. Veterinary'.
If you wish to enter an OTC or general wellbeing product or service, please see the Health & Wellness Lions.
Please read the Supporting Material Guide before entering.
Subtitles are highly recommended on all case films, films, demo films and original content.
The same piece of work may only be entered in either the Pharma Lions or the Health & Wellness Lions.
Only products and services prescribed by healthcare professionals should be entered in the Pharma Lions. However, the same piece of work can only be entered in either section 'A. Direct to Consumer’, ‘B. Regulated', 'C. Non-regulated' or 'D. Veterinary'.
If you wish to enter an OTC or general wellbeing product or service, please see the Health & Wellness Lions.
Please read the Supporting Material Guide before entering.
Subtitles are highly recommended on all case films, films, demo films and original content.
A. Direct to Consumer
A01 Branded Product or Service Promotion.
Direct-to-consumer branded work created to launch and/or promote a specific regulated prescription product, service or therapy.
* The work here must have aired in New Zealand, the USA or, in some circumstances, Canada, due to regulatory restraints. Choose your Pharma mediums from the list below.
A02 Unbranded Product or Service Promotion.
Direct-to-consumer unbranded work created to launch and/or promote a specific regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
> Download Mediums <
B. Regulated
Work created for a specific regulated branded product, service, therapy or company to drive choice, progress healthcare advancement and raise awareness and understanding of a disease or medical condition.
Only work for products or services that must adhere to strict regulatory compliance and compulsory fair balance copy can be entered in section B. Regulated.
All entrants within this section must provide regulatory requirements for your region in relation to your submission.
B01 Product or Service Promotion: Direct to Patient.
Direct-to-patient work created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
B02 Product or Service Promotion: Healthcare Professional.
Work targeted directly at healthcare professionals created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition for patients or healthcare professionals.
* Choose your Pharma mediums from the list below.
B04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional. Choose your Pharma mediums from the list below.
B05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services and psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional. Choose your Pharma mediums from the list below.
B06 Innovative Use of Technology: Patient or Healthcare Professional.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not be limited to, the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools; treatment products; etc.
* Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology. Choose your Pharma mediums from the list below.
B01 Product or Service Promotion: Direct to Patient.
Direct-to-patient work created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
B02 Product or Service Promotion: Healthcare Professional.
Work targeted directly at healthcare professionals created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition for patients or healthcare professionals.
* Choose your Pharma mediums from the list below.
B04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional. Choose your Pharma mediums from the list below.
B05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services and psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional. Choose your Pharma mediums from the list below.
B06 Innovative Use of Technology: Patient or Healthcare Professional.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not be limited to, the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools; treatment products; etc.
* Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology. Choose your Pharma mediums from the list below.
> Download Mediums <
C. Non-Regulated
Work created for a non-regulated branded product, service, therapy or company.
Only work for products or services that are utilised by specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional can be entered into C. Non-Regulated.
If you wish to enter an OTC or general wellbeing product or service, please see the Health & Wellness Lions.
C01 Product or Service Promotion: Direct-to-Patient.
Direct-to-patient work created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Pharma mediums from the list below.
C02 Product or Service Promotion: Healthcare Professional.
Work targeted directly at healthcare professionals created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Pharma mediums from the list below.
C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition, change perceptions or overcome social stigma.
* Choose your Pharma mediums from the list below.
C04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional Choose your Pharma mediums from the list below.
C05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional Choose your Pharma mediums from the list below.
C06 Innovative Use of Technology: Patient or Healthcare Professional.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not limited to, the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools, treatment products, etc.
* Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology. Choose your Pharma mediums from the list below.
C01 Product or Service Promotion: Direct-to-Patient.
Direct-to-patient work created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Pharma mediums from the list below.
C02 Product or Service Promotion: Healthcare Professional.
Work targeted directly at healthcare professionals created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Pharma mediums from the list below.
C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition, change perceptions or overcome social stigma.
* Choose your Pharma mediums from the list below.
C04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional Choose your Pharma mediums from the list below.
C05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional Choose your Pharma mediums from the list below.
C06 Innovative Use of Technology: Patient or Healthcare Professional.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not limited to, the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools, treatment products, etc.
* Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology. Choose your Pharma mediums from the list below.
> Download Mediums <
D. Veterinary
D01 Veterinary.
Products and solutions created for animals requiring veterinary diagnosis, prescription and treatment.
* Choose your Pharma mediums from the list below.