Pharma Lions
The Pharma Lions celebrate creative communications for pharmaceutical clients and services with work that brings science and innovation to life.
All work entered into Pharma Lions must be aimed at specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. The work must be created specifically to shape understanding of medical conditions, drive their treatment and/or advocate for the development or provision of those treatments. Industry institutions include pharmaceuticals, biopharmaceuticals, biotechnology, bioinnovations, medical devices, diagnostics, life sciences research, clinics, hospitals, healthcare systems, governments and advocacy organisations for human and veterinary health.
Overview
There is no overall limit to how many times the same piece of work can be entered into Pharma as long as the mediums chosen are relevant.
The same piece of work may only be entered in either Pharma Lions or Health & Wellness Lions.
Only products and services prescribed by healthcare professionals should be entered in Pharma Lions. However, the same piece of work can only be entered in either section 'A. Direct to Consumer’, section ‘B. Regulated' or section 'C. Non-regulated'.
If you wish to enter an OTC or general wellbeing product or service, please see Health & Wellness Lions.
Work may be accepted for products and services that may not require regulatory review, but are used to treat diagnosed medical conditions and/or support patient’s needs. Examples include supplementary or additional treatment options from industry institutions other than pharmaceuticals; such as devices, implants, instruments, apparatus and diagnostic tools.
Explore the categories
A01 Branded Product or Service Promotion.
Direct to consumer branded work created to launch and/or promote a specific regulated prescription product, service or therapy.
* Entries here must have aired in New Zealand, USA, or in some circumstances Canada, due to regulatory restraints.
Choose your Pharma mediums from the list below.
A02 Unbranded Product or Service Promotion.
Direct to consumer unbranded work created to launch and/or promote a specific regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
> Download Mediums <
Work created for a specific regulated branded product, service, therapy or company to drive choice, progress healthcare advancement and raise awareness and understanding of a disease or medical condition. Only work for products or services which must adhere to strict regulatory compliance and compulsory fair balance copy can be entered in section A. Regulated.
All entrants within this section must provide regulatory requirements for your region in relation to your submission.
B01 Product or Service Promotion: Direct to Patient .
Direct to patient work created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
B02 Product or Service Promotion: Healthcare Professional.
Work targeted directly to healthcare professionals created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* Choose your Pharma mediums from the list below.
B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition for patients or healthcare professionals.
* Choose your Pharma mediums from the list below.
B04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programs associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
Choose your Pharma mediums from the list below.
B05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand.
Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Choose your Pharma mediums from the list below.
B06 Innovative Use of Technology: Patient or Healthcare Professional. NEW
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not limited to the treatment, diagnosing and data collection of patients; technology; software and hardware; clinical trial tools, treatment products, etc.
* Pre-development ideas / concepts are not eligible. Entrants must be in a position to fully demonstrate the technology.
Choose your Pharma mediums from the list below.
> Download Mediums <
Work created for a non-regulated branded product, service, therapy or company. Only work for products or services which are utilised by specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional can be entered into C. Non-Regulated.
If you wish to enter an OTC or general wellbeing product or service, please see Health & Wellness Lions.
C01 Product or Service Promotion: Direct to Patient.
Direct to patient work created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* Entries here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.
Choose your Pharma mediums from the list below.
C02 Product or Service Promotion: Healthcare Professional.
Work targeted directly to healthcare professionals created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.
* Entries here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.
Choose your Pharma mediums from the list below.
C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition, change perceptions or overcome social stigma.
* Choose your Pharma mediums from the list below.
C04 Healthcare Professional Engagement.
Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programs associated with the development and distribution of research and treatment options.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
Choose your Pharma mediums from the list below.
C05 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.
* Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
Choose your Pharma mediums from the list below.
C06 Innovative Use of Technology: Patient or Healthcare Professional. NEW
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not limited to the treatment, diagnosing and data collection of patients; technology; software and hardware; clinical trial tools, treatment products, etc.
* Pre-development ideas / concepts are not eligible. Entrants must be in a position to fully demonstrate the technology.
Choose your Pharma mediums from the list below.
> Download Mediums <
D01 Veterinary.
Products and solutions created for animals requiring veterinary diagnosis, prescription and treatment.
* Choose your Pharma mediums from the list below.
> Download Mediums <
What does winning work look like?
LETTERS FOR A LAW | FUNDACIÓN EL HÉRBOLOGO 2022
BBDO CHILE, HUECHURABA | CHILE GOLD PHARMA LION
The goal of this work was to spread awareness of the benefits of cannabis medicine for Parkinson's patients in Phase IV, which was executed in the form of letters. Something as simple as a letter and as relevant as the power to write and the right to be heard. Demolishing even the myth that in 2022 the letters are not important.
In the clinical trial the patients write two letters by hand, describing their situation and inviting to see the problem of access to cannabis medicines. The first was written without the treatment and the second after a specialist in cannabis medicine gave them the treatment.
The process was recorded in a documentary where we make visible the opinions of different authorities in relation to medicinal cannabis treatments. It was later viralized through a PR strategy.
