Pharma Lions

Direct-to-consumer branded work created to launch and/or promote a specific regulated prescription product, service or therapy.

The work here must have aired in New Zealand, the USA or, in some circumstances, Canada, due to regulatory restraints.

Please choose your Pharma mediums.

Direct-to-consumer unbranded work created to launch and/or promote a specific regulated prescription product, service or therapy.

Please choose your Pharma mediums.

Direct-to-patient work created to launch and/or promote a specific branded regulated prescription product, service or therapy.

Please choose your Pharma mediums.

Work targeted directly at healthcare professionals created to launch and/or promote a specific branded regulated prescription product, service or therapy.

Please choose your Pharma mediums.

Work created to raise awareness and understanding of a disease or medical condition for patients or healthcare professionals.

Please choose your Pharma mediums.

Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.

Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.

Please choose your Pharma mediums.

Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand.

Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services and psychosocial support services."

Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into B03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.

Please choose your Pharma mediums.

Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not be limited to, the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools; treatment products; etc.

Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology.

Please choose your Pharma mediums.

Direct-to-patient work created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.

The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.

Please choose your Pharma mediums.

Work targeted directly at healthcare professionals created to launch and/or promote a specific branded non-regulated prescription product, service or therapy.

The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.

Please choose your Pharma mediums.

Work created to raise awareness and understanding of a disease or medical condition, change perceptions or overcome social stigma.

Please choose your Pharma mediums.

Work aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programmes associated with the development and distribution of research and treatment options.

Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.

Please choose your Pharma mediums.

Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.

Work that is created to raise understanding and awareness of diseases and medical conditions should be entered into C03 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.

Please choose your Pharma mediums.

Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not limited to, the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools, treatment products, etc. Pre-development ideas/concepts are not eligible. Entrants must be in a position to fully demonstrate the technology.

Please choose your Pharma mediums.

Products and solutions created for animals requiring veterinary diagnosis, prescription and treatment.

Please choose your Pharma mediums.

Work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling across the airwaves and digital streams.

Criteria considered during judging will predominantly be the idea, the execution and the impact.

Each execution constitutes one entry.

Creative, comprehensive brand building through the next-level use of experience design, activation, immersive, retail and 360° customer engagement. The work should demonstrate how the customer journey, experience of the brand and optimisation of every touchpoint led to increased brand affinity and commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 20% strategy; 30% execution; 30% results.

Work enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea, and the results/impact must be clear and robust. A number of criteria will be considered during judging and weighted as follows: 30% strategy; 30% use of data; 20% idea; 20% impact and results.

Work focused on the interactive journey and exceptional form and function within digital healthcare. Work that demonstrates flawless design, expert execution, and outstanding user experiences across all digital platforms to drive progress in healthcare.

Criteria considered during judging will predominantly be the execution and experience.

Targeted and response-driven creativity. The work should demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.

A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

Ideas that are unskippable, engaging users through entertainment platforms such as music, sport and gaming, communicating a brand message or connecting with consumers in a new way.

A number of criteria will be considered during judging and weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.

If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.

Traditional film advertising should be entered into the Film medium.

Creativity of the moving image. The work should demonstrate brilliant brand storytelling intended for a screen. Includes filmed content created for TV, cinema, online and out-of-home experiences.

Criteria considered during judging will predominantly be the idea, the execution and the impact.

Work that’s not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

All forms and styles of animation and visual effects created for film.

Criteria considered during judging will predominantly be the idea and the execution.

Work that’s not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

The quality and effect of the cinematography. The style, artistic choices, camerawork, cinematic techniques, shot composition, lighting and other effects will be considered.

Criteria considered during judging will predominantly be the idea and the execution.

Work that’s not in English should be subtitled so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

The vision and achievement of the direction, including the translation of the creative brief through a director’s vision and how well that vision has been achieved. This may include but is not limited to the way that casting, set design, sound design and cinematography have been used to bring that vision to life.

Criteria considered during judging will predominantly be the idea and the execution.

Work that’s not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

The aesthetic of the production design/art direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece. The Jury will consider how the narrative has been enhanced by the artful management of the visual components.

Criteria considered during judging will predominantly be the idea and the execution.

Work that’s not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

The film’s script, as written. Analysis of the script will include dialogue, voiceovers, scene setting, movement, actions and expressions. The Jury will consider how successfully the script delivers on the creative idea, while also considering the effectiveness in conveying important health-related information.

Criteria considered during judging will predominantly be the idea and the execution.

Work that is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

The impact and success of original/licensed music and/or the creative use of sound design within film advertising.

Criteria considered during judging will predominantly be the idea and the execution.

Work that is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.

Each film execution constitutes one entry.

Products, devices and service innovations that have helped solve a business or patient issue for a health brand or have been produced/developed in order to meet a brand's communication needs.

A number of criteria will be considered during judging and weighted as follows: 40% idea; 40% execution, form and function; 20% results.

The overall design, direction and visual execution.

Brand & Communications Design, Packaging Design, Print & Publishing & Outdoor.

Criteria considered during judging will predominantly be the execution.

For Standard Print and Outdoor entries, each execution constitutes one entry. For Packaging & Brand Communication & Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

How the copywriting brings the creative idea to life.

Brand & Communications Design, Packaging Design, Print & Publishing & Outdoor.

Criteria considered during judging will predominantly be the execution.

For Standard Print and Outdoor entries, each execution constitutes one entry. For Packaging & Brand Communication & Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

The creative impact of the illustration.

Brand & Communications Design, Packaging Design, Print & Publishing & Outdoor.

The criterion considered during judging will predominantly be the execution.

For Standard Print and Outdoor entries, each execution constitutes one entry. For Packaging & Brand Communication & Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

Engagement through use of photography and creative expression.

Brand & Communications Design, Packaging Design, Print & Publishing & Outdoor.

Criteria considered during judging will predominantly be the execution.

For Standard Print and Outdoor entries, each execution constitutes one entry. For Packaging & Brand Communication & Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

Design aesthetics and storytelling conveyed through the use of typography.

Brand & Communications Design, Packaging Design, Print & Publishing & Outdoor.

The criterion considered during judging will predominantly be the execution.

For Standard Print and Outdoor entries, each execution constitutes one entry. For Packaging & Brand Communication & Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

Work that uses multiple media platforms. The work should demonstrate the integration of chosen elements or channels throughout the campaign, and how the different media complemented and built on each other to drive tangible business results, were instrumental to cultural change or integral in the achievement of brand purpose.

Criteria considered during judging will predominantly be the idea, strategy, execution and results.

Device-driven creativity. Entries should demonstrate performance in portable platforms. Includes work where a hand-held or wearable environment is central to the idea and experience and enables key aspects of the execution.

Criteria considered during judging include idea, execution, platform relevance, impact and results.

Nonstandard and free-format outdoor advertising that leverages the use of public spaces, objects and environments in an unconventional manner. This could include, but not be limited to, small-scale solutions, special build, installations, live advertising and events.

Criteria considered during judging will predominantly be the idea, the execution and the impact.

Content intended for static and digital billboards, posters, bus stops, in-store posters, point of sale, signage, transit solutions, banners etc.

Criteria considered during judging will predominantly be the idea, the execution and the impact.

For Standard Outdoor entries, each execution constitutes one entry.

Strategic and creative communication that demonstrates how original thinking, transformative insight and a strategy rooted in earned media have influenced opinion and driven business, societal and/or cultural change. Work with storytelling at its core, which established, protected and enhanced the reputation and business of an organisation or brand.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% PR strategy; 20% PR execution; 30% impact and results.

Brochures, booklets, leave behinds, custom sales materials, detail aids, promotional items, brand reminders, calendars, newsletters, annual reports and press releases.

Criteria considered during judging will predominantly be the idea, the execution and the impact.

Content intended for published printed media. This could include, but not be limited to, newspaper, magazines, medical journals and inserts.

Criteria considered during judging will predominantly be the idea, the execution and the impact.

For Standard Print entries, each execution constitutes one entry.

Creative social thinking and strategic influencer marketing specifically created for healthcare solutions to engage with online communities, enhance meaningful relations and deliver measurable results for a brand.

A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

Use of existing or new technology to execute or support a brand campaign. This could include, but not be limited to, AI, AR and VR, robotics, gadgets and electronics, wearable and interactive technology, etc. Does not include prototypes of early-stage technology.

Criteria considered will predominantly be the idea, execution and results of the technology on the brand, product or service.

The word limit for this section is 100 words.

This question is compulsory.

The pharmaceutical product or service the work was created for has to have gone through the relevant medical / legal / regulatory processes that apply to these communications.

Please describe the approval process for this particular work, pertaining to the company and/or region it was created for.

The word limit for this section is 150 words.

This question is compulsory.

The word limit for this section is 100 words.

This question is compulsory for section A and B.

Please provide any brand and cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work.

You should outline why this piece of work was created for this particular brand, in this market, at this particular moment in time, with all of the cultural and market conditions. "

The word limit for this section is 250 words.

This question is compulsory.

Please select the objective(s) that were most important when creating this work – what the work set out to achieve.

For the jury to accurately assess the work, it must first establish its objectives. As you progress through the entry system, you must link your results back to each objective selected.

• Over achieve on brand metrics (e.g. awareness, engagement)
• Change consumer behaviour (e.g. attitudes, frequency, penetration)
• Create short-term sales growth (e.g. sales, promotions, discounts)
• Improve brand health (e.g. consideration, preference)
• Create sustained sales success (e.g. profit, sales)
• Create long-term brand and sales growth (e.g. shareholder value, retention, loyalty)

The word limit for this section is 150 words.

This question is compulsory.

Please provide a summary of your entry. Describe the background and context behind the work What creative challenges did the work face.

This should be an overview of the work and an analysis of its effectiveness. You should describe how the objectives of the campaign have been successfully met.

The word limit for this section is 150 words.

This question is compulsory.

Please refer back to the objectives selected when answering this question. Consider:

• performance against brand metrics (e.g. awareness, engagement)
• change in consumer behaviour (e.g. attitudes, frequency, penetration)
• indications of short-, medium- or long-term sales success (e.g. shareholder value, profit, revenue, ROI, sales, share)
• brand health improvement (e.g. consideration, preference)
• potential changes in government regulations or societal/economic events (e.g. changes in economic, political, social factors).

The word limit for this section is 150 words.

This question is optional.

Describe any restrictions or regulations regarding Healthcare / RX / Pharma communications in your country/region including:

• healthcare regulatory bodies
• government
• tv stations/media channels

The word limit for this section is 150 words.

This question is compulsory.

Describe the target audience and why your work is relevant to them. Pharma audience types:

• Healthcare Professional
• Patient
• Consumer (Canada, USA & New Zealand only)

The word limit for this section is 150 words.

This question is compulsory.

Consider the following when describing the creative idea:

• Does the work cross boundaries/have the ability to think beyond conventional boundaries or categories?
• Does the work evoke surprise/have the power to continue captivating attention?
• Does the work transcend the original challenge?
• Does the work incorporate breakthrough thinking?

The word limit for this section is 150 words.

This question is compulsory.

Consider the following when describing the strategy:

• Was the strategy based on consumer behaviour and/or cultural insight?
• Did the insight come from research and data?
• Did creativity play a key role in the interpretation of the business challenge?
• Was this piece of work relevant to the defined target audience?
• Does the work genuinely solve a real problem?

The word limit for this section is 150 words.

This question is compulsory.

Consider the following when describing the execution:

• How effectively was the concept brought to life?
• What specific implementation strategies were employed to ensure success?
• Which channels were utilised for placement, and were they optimal for reaching the target audience?
• How extensive was the scale of the execution in relation to the defined objectives?
• Did the execution adapt to any unexpected challenges or changes in the environment?

The word limit for this section is 150 words.

This question is compulsory.

Please refer back to the objectives selected when answering this question. Consider:

• performance against brand metrics (e.g. awareness, engagement)
• change in consumer behaviour (e.g. attitudes, frequency, penetration, response rate)
• indications of short-, medium- or long-term sales success (e.g. donations, shareholder value, - profit, revenue, ROI, sales, share, site traffic)
• brand health improvement (e.g. consideration, preference)
• potential changes in government regulations or societal/economic events (e.g. changes in economic, political, social factors).

The word limit for this section is 150 words.

This question is compulsory.

If yes, you must disclose how it was used, considering the following:

• What AI tools were used?
• What was the extent of AI use in the final work?
• What were the data sources or inputs for any AI-generated elements, and where did they originate?

For guidance on acceptable AI usage please refer to the LIONS Integrity Handbook. Misrepresentation or wilful omission may result in your entry being withdrawn.

This question is compulsory.

As a member of AdNet Zero, we believe in the collective responsibility to reduce the carbon impact of developing, producing and running advertising to achieve real net zero. Please outline how this piece of work aligns with the brand's sustainability strategy and consider the following:

• Environmental cost: What steps were taken to measure, reduce and manage the environmental footprint of the work across its life cycle?
• Meaningful claims: What evidence can you provide to support any sustainability related claims made in the work, ensuring they are credible and meaningful?
• Long-term commitments: How do the sustainability-related claims reflect the brand's broader strategy and focus on relevant issues?

Please provide details of the benchmarks used to measure the success of this work's contribution to the overall strategy. This could include but is not limited to targets related to advertising business operations - advertising production - media planning and buying.

This question is optional.

Based on the brief, what consideration was given to representation and diversity of the team(s) involved?

What consideration was given to accessibility in the work and what role did DEI thinking play throughout the development of the work?

This question is optional.

If there are additional results you wish to disclose to the Jury but prefer to keep confidential, please enter them below.

The word limit for this section is 150 words.

This question is optional.