Curtis Westman

Curtis Westman

Curtis Westman

VP, Associate Creative Director

AREA 23, an IPG Health Company

CANADA

Biography

Curtis has worked in the advertising and public relations industries for nearly 20 years. In all that time he has been fortunate to build brand voices, develop their executions, and delight himself with his own jokes.

He has worked for a diverse range of brands across several categories, including quick-service restaurants, consumer packaged goods, automotive, travel, corporate social responsibility, non-profit, and health and wellness. His ultimate home, however, has been pharma.

Over the course of his career, clients have brought him unknowingly into countless varying roles including a speechwriter, a ghostwriter, a scriptwriter, a headline writer, a medical writer, an editorial writer, an advertorial writer and an edu-torial writer. He has been at points a recipe writer, a biography writer, a letter writer, a press release writer and an all-staff email writer. Occasionally—and against his will—he has been a songwriter. He has never been an underwriter, and for that he is thankful.

Despite his many, many responsibilities, however, Curtis is proud to say that at least he has always been a writer.

Related Lions Award

Health & Wellness