Felipe Simi is the CEO and Creative Chairperson of Droga5 São Paulo. He was named the most admired advertising professional in Brazil in 2023 by consultancy firm Scopen. Recognized by Wired as one of the 50 most creative people in Brazil, he also received the ‘Game Changer’ award from Meio & Mensagem for his impact in the industry.

Simi believes diversity and collaboration are essential pillars of creativity — values that led him to found the independent agency Soko, which rose to become one of Brazil’s top 3 most creative agencies and was later acquired by Accenture Song. Simi is also a leading LGBT+ advocate, a TED speaker, and the former President of the Observatory for Diversity in Advertising — a coalition of 30 agencies promoting inclusion in the industry in Brazil.