Frank is a creative's creative. As a founder of 21GRAMS, one of the most admired creative agencies in healthcare, he's never been focused on awards so much as being behind the work that makes people say, "How did you do that?" Ultimately getting passed around by agencies and marketers as proof of what's possible, and why it matters.

This has led to dozens of international awards, from Lions to Pencils, and others too complicated to describe in a single word. Frank has led and been on juries such as Clios, One Show, and LIA; where he's been a strong proponent of awarding real, regulated client work (in pharma). Because while it may be health, there’s no need for crutches. And the fewer loopholes there are, the better we’re all forced to be.

As the leader of 21GRAMS, he has helped shift healthcare from self-obsessed to audience-first. In doing so, he and his teams have been the first to bring branded work to platforms like Twitch and TikTok, with industry recognition and undeniable effectiveness; by making it feel like it belongs and emphasizing entertainment value. He’s also helped lead the infusion of humor in healthcare, among other firsts, in an effort to elevate the industry.