Franklin is an innovative leader at the intersection of creativity, user experience, and technology. For over two decades, he has elevated the role of experience design in advertising, driving transformative work that resonates across consumer, HCP, and payer spaces. With a reputation for delivering user-centric, first-of-its-kind solutions, Franklin has redefined what’s possible in crafting meaningful digital experiences.

As the AI ambassador for his agency, Franklin spearheads the integration, education, and productization of AI expertise, ensuring the agency remains at the forefront of innovation. His commitment to exploring uncharted territories and pushing boundaries has earned him accolades across prestigious shows, including Cannes Lions, Clio Health, and MM&M. Additionally, Franklin has contributed his expertise as a juror for Cannes Lions and other prestigious award shows and has shared his insights on multiple DE&I panels within the industry.

Franklin’s leadership philosophy is rooted in empowering his team to excel and innovate. By fostering a culture of trust and collaboration, he inspires his team to deliver exceptional work while cultivating a strong sense of community. Inspired by the constantly shifting opportunities and advancements around him, Franklin thrives on challenges, viewing them as opportunities to think unconventionally to drive extraordinary outcomes.

By employing deep customer understanding, meticulous design, and technical ingenuity, Franklin continues to advocate for creating experiences that matter, to help shape a future where creativity and technology unite to deliver unparalleled impact.